Class of '67 Economics Leaders Panel

Jim Frierson, Zan Guerry, Rob Mayfield, Hal Bosworth, Rick Estabrook

The 40th reunion of the Class of '67 took place on campus Oct. 5 with a fascinating twist: four members of the class presented a panel discussion for one of Baylor’s economics classes. "These four classmates have made a difference in consumer product marketing at global, national and regional levels," said Jim Frierson '67, who moderated the discussion. The panel and topics included Hal Bosworth '67, former Executive Vice President and Chief Merchandising Officer with Talbots Inc. (store, catalog and web merchandising); Zan Guerry '67, Chairman & CEO, Chattem, Inc. (new value from mature brands) and Rob Mayfield '67, Vice President and Chief Technologist Mayfield Dairy Farms (product science and company blogs).