Baylor Leads With New iPad Feature
A new iPad feature that highlights Baylor’s programs packs in videos, slideshows, and colorful graphics with the simple swipe of your finger.
A new iPad feature that highlights Baylor’s programs by packing in videos, slideshows using finger-swipe technology, and colorful graphics to provide a unique experience for iPad users interested in learning more about the school.
While the feature is aimed primarily at prospective families and students, alumni and current families will enjoy exploring the site, said Barbara Kennedy, Baylor’s director of external affairs. “We know firsthand that iPad users want a different experience than a website, and when the announcement was made last year that Baylor would be using iPads in the classroom, we viewed it as a compelling opportunity to create new and well-designed visual content.”
Baylor announced last year that all students will be required to purchase or lease an iPad beginning fall of 2012. As the first phase of the iPad initiative the school purchased 110 of the tablets for teachers, librarians, and academic support staff so they could begin preparing for the introduction of the devices to students this fall.
The iPad microsite feature was created collaboratively by members of the communications office (Kennedy, Bernard Fertal, director of interactive media, and Angela Rich, graphic designer) along with Silverpoint, Inc., an educational website development company based in Baltimore, Md.